Advertise

What advertising is available

We offer a a number of ways that you can promote your services and products through the www.2BBusiness.co.za website.
1. Pay per 1 000 impressions (CPM) for specified banner, button and box spaces. (More info….)
2. Advertorial pages in the Companies sections. (More info….)
3. A shortlink in our Blogroll. (More info….)
4. Shorter adverts in the Classifieds section. (More info….)
5. A variety of promotional opportunities our weekly e-mail newsletter, the 2Be-zine. (More info….)
6. Events and training. (More info….)

Target market

The focus of this website is quite specifically for entrepreneurs in small-, micro-, and medium-sized enterprises in South Africa. If small businesses are your target market, then this is the place for you.

How many people will we be able to reach by advertising with 2B Business?

Prior to launching nationally in October 2010, we have had on average since we put the website up, about 2 500 impressions a month.

The impression rate should rise significantly at the time of the launch and continue steadily climbing as we continue to market the site.

The current advertising rates will be kept until the end of 2010 and should therefore provide an excellent value-for-money advertising platform.

How we are tracking statistics and impressions

Number of visitors and unique users of this site per month is tracked by Google Analytics.

Recipients of our newsletter are asked to give basic information about themselves which gives us an idea of who they are and where they are situated.

All advertising buttons, banners etc that are bought by the 1000 impressions are served by an independant third party, ABSOL, to give you peace-of-mind and trackability.

ABSOL has been providing an independant, verifiable advertising server service that gives all of the applicable statistics needed, for more than a decade and was originally one of the ad servers and statics providers for a number of the large newspaper groups in South Africa before the newspapers brought in their own advertising server / statistics service, the Online Publishers Association (OPA).

What this means for the small business that wants to advertise on our site…

On top of being specifically focused on small businesses in South Africa, we can offer our advertisers excellent rates per CPM because we can still offer tracked, independant third-party advertising serving without having to cover the large costs of running an OPA system.

This means that you can reach this specific target market without having to have the advertising budget of a large company.

We are also more than ready to assist SMMEs – no matter how small your business – to started with online advertising and we think you will be pleasantly surprised at the value-for-money you will get from this method versus print advertising.

If you need further assistance in deciding whether you wish to do electronic promotion with us, please do contact us at: 2BOnline@telkomsa.net or on (012) 667 6603 during office hours.

If you know what you want to do, then please go to the applicable page for each type of promotion.