Fun and business with FarmVille on FaceBook

Okay, I’ll admit it. I play games on FaceBook (FB)! Not only is it a nice colourful break while having a cup of coffee but lately I have found that it has even become a business tool for me.

Sex sells at tradeshows – or does it?

On the trade show floor, too often this translates into go-go dancers and supermodels lounging in the aisle. They get attention, certainly – I’ve seen throngs of men gather around these booths – but does this attention translate into sales?

Infomail – unadressed advertising in your post box

If you receive post in South Africa, you will probably have received many unaddressed pamphlets, brochures and even magazines. This is a paid-for marketing platform provided by the South African Post Office (SAPO) which they call Infomail.

A brief introduction to what Customer Relationship Management (CRM) is

Customer Relationship Management (CRM) is a way of learning more about customers’ needs and behaviours – by analysing data about the customer that has been collected – with the aim of developing stronger relationships with them.

Four unusual ways to make competition work for your small business

Competition is a fact of life for almost all smaller companies. Knowing about your competitors can help you focus on what will sell best and how best to market what you are doing. Using your knowledge creatively can also lead to innovation, mutual assistance and even expanding commerce.

Seven steps to identify new business ideas

Whether you are a serial entrepreneur or looking at going into business for yourself for the first time, here are seven useful steps to decide what business you would do well in.

Six uncommon networking techniques to stand out from the crowd

There comes a time in every small businessperson’s life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.

To blog or not to blog…

As a business owner you may be asking the question: “Should I be blogging?” My answer would be that it depends not on what type of business you are running, but rather on what effort you are willing to put into a blog.

Finding investors: (Part 1) Why do you really want external funding?

“Where do I find money to help me start or grow my business?” is a question I hear so many South African entrepreneurs asking. So I will be writing a series of articles over the next few weeks on how to find the investment that you want.

How to succeed in online niche marketing

Niche marketing is a business strategy that involves marketing real products to real people, based on their needs and interests. Small markets are referred to as niches.

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