To blog or not to blog…

As a business owner you may be asking the question: “Should I be blogging?” My answer would be that it depends not on what type of business you are running, but rather on what effort you are willing to put into a blog.

How to succeed in online niche marketing

Niche marketing is a business strategy that involves marketing real products to real people, based on their needs and interests. Small markets are referred to as niches.

Five considerations when using electronic newsletters for your company

Sending out a monthly electronic newsletter takes a good deal of effort. Can you confidently say that you are generating justifiable revenue from this effort — or are you sending out a newsletter because everyone else does?

Improve your e-mail response rates

Are your e-mail response rates dismal? Unfortunately that’s the nature of the online environment today. Is there anything you can do to keep this from happening to your e-mail campaigns? Absolutely.

Seven ‘best practices’ for business blogging

Offering the opportunity for anyone to create their own free website and encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the web audience.