Five tips for great Yellow Pages adverts

Year after year the Yellow Pages are full of ineffective adverts. Follow these sure-fire tips to better your response and get more for your advertising investment.

White space = profit space

You can USE white spaces, such as the back of those small sugar packets. to sell to others, or to advertise your own stuff – highlight more benefits, add testimonials, inform or educate your customers, make them aware of special offers.

My adverts don’t work

Generating the number of leads you need every week is achievable if you concentrate on the benefits of the product – not the name, specifications, features, and especially not about WHO WE ARE!

Ten words to use in your ads

By Dan Brown
1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
2. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard
earned money buying your product.
3. Use the word [...]

Ten ad copy secrets

Congratulations, you’ve finally finished your ad copy. You’ve gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well…

Five ad mistakes small businesses make

Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid so that you advertise effectively.