A brief introduction to what Customer Relationship Management (CRM) is

Customer Relationship Management (CRM) is a way of learning more about customers’ needs and behaviours – by analysing data about the customer that has been collected – with the aim of developing stronger relationships with them.

Using forums to improve CRM

Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the effect they can have on your lead generation efforts, as well as on your customer relationship management activities.