Infomail – unadressed advertising in your post box

If you receive post in South Africa, you will probably have received many unaddressed pamphlets, brochures and even magazines. This is a paid-for marketing platform provided by the South African Post Office (SAPO) which they call Infomail.

Seven small business marketing tips

Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition.

Cost effective ways to use direct mail

Direct mail is able to offer highly targeted, detailed sales information to a large audience quickly and effectively.

Insights into getting your direct mail envelopes opened

Unless your prospects actually get to open the envelope of your direct mail letter, you are dead in the water before you even get their attention.

How to write a great direct response letter

Like any good process there is a Principle. This one has a name and her name is AIDA.
AIDA stands for: Attention, Interest, Desire, Action.