Oh dear – there’s competition!

Competition. Oh dear! So how do you persuade your prospect to buy yours, and not one of the dozens of others so readily available? Obviously you have to stand out from the crowd.

Above the noise – a plan to set you apart

Treat your plan as a living document that you can reshape as your business changes, or as you identify key trends that may provide opportunities.

The ABCD growth marketing plan

An effective marketing plan will keep you from falling victim to the “episodic marketing” approach – when business slows down, you come up with a new marketing idea.

Testimonials – Your secret sales force

Small business owners have a powerful “sales force” that they can draw on to work for them without having to pay a cent in advertising – these are testimonials.

Simple ways to gain expert recognition

No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.

What is education-based marketing?

Education-based marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospective clients through educational means.

Appreciation – a great way to advertise

Most small businesses cannot afford expensive advertising campaigns – but every business, no matter the size, can afford the time and effort to say ‘thank you’ to their clients.

Do you have marketing ADD?

You’ve been to seminars, done research, bought information about how to promote your company, had the consultants in, and you’re ready to market….

Four dynamic marketing tactics

Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here’s how you can make that happen….

Eleven monstrous marketing mistakes

Small business owners and self-employed professionals can increase marketing success by avoiding these business-sabotaging errors…

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