What ‘cownomics’ can teach us…

An exaggerated tongue-in-cheek look at how different cultures run businesses in their countries using ‘cownomics’…

People remember URLs….

People remember URLs before they remember telephone numbers. This is because most of us remember a word or sentence easier than we remember a string of numbers.

Does throwing money around make you a man?

Black economic empowerment has taught our young people that they don’t have to dream up innovative ideas to succeed. They simply need to be close enough to the political action to have access to lucrative mineral rights and other deals that are there for the taking.
The unintended consequences of empowerment have been mulled over since [...]

Youth focus holds back policy on job creation

THE National job creation policy is not bearing fruit because it is largely geared towards developing small and medium-sized enterprises (SME) as exclusive generators of employment.

Do you have your .mobi URL yet?

Internet search engines are no friends to Mobile sites. Look up any keyword or phrase on your favourite search engine and you’ll be faced with a mixture of normal and mobile web sites, with the latter using such a variation of naming conventions they may as well be invisible.

It’s the ‘chuckle vote’ for insurance infomercials

This morning I had the misfortune of turning on the telly and landing on SABC2’s morning infomercials roundup. I then got busy with various other things and left it playing its way through a variety of insurance adverts. The one that got my attention while the others only half-registered, was the 1st for Women advert – because I had a good chuckle….

Why inbound links are so important to your e-marketing

Creating Inbound Links (back links) for your website will determine it’s ultimate success or failure as doing so is extremely important to maintaining good Search Engine Optimisation (SEO).

‘New’ R200 note is legal tender and must be accepted

Thanks to a misleading e-mail that has been doing the rounds in South Africa, many shop keepers and small businesses have refused to accept any R200 notes in payment. This is illegal.

Format your WordPress blog URL for better SEO

Formatting your blog’s URL to produce words instead of page or reference numbers will assist you in your Search Engine Optimization efforts.

Television advertising rate cards

Where to find television advert rate cards. Costing is usually given for each 30 second slot and variers greatly depending on the time of day and channel.

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