People remember URLs….

People remember URLs before they remember telephone numbers. This is because most of us remember a word or sentence easier than we remember a string of numbers.

Do you have your .mobi URL yet?

Internet search engines are no friends to Mobile sites. Look up any keyword or phrase on your favourite search engine and you’ll be faced with a mixture of normal and mobile web sites, with the latter using such a variation of naming conventions they may as well be invisible.

It’s the ‘chuckle vote’ for insurance infomercials

This morning I had the misfortune of turning on the telly and landing on SABC2’s morning infomercials roundup. I then got busy with various other things and left it playing its way through a variety of insurance adverts. The one that got my attention while the others only half-registered, was the 1st for Women advert – because I had a good chuckle….

Why inbound links are so important to your e-marketing

Creating Inbound Links (back links) for your website will determine it’s ultimate success or failure as doing so is extremely important to maintaining good Search Engine Optimisation (SEO).

Television advertising rate cards

Where to find television advert rate cards. Costing is usually given for each 30 second slot and variers greatly depending on the time of day and channel.

Using Quick Response (QR) codes

There are some fascinating trends happening in the field of printing, The first and what I consider to be the most interesting trend is the use of QR (Quick Response) codes.

Gone to a Ster-Kinekor Happy Place lately?

I could not imagine a more inappropriate advertising campaign than Ster-Kinekor’s Quiet Place adverts! Hubby and I love going to the cinema, but over the past year or two we probably go about a third as often as we used to. The reason – the sound is WAY, WAY, WAY too loud!

Standard paper sizes in millimetres

A table of the millimetre measurements of the standard paper sizes…

Old list, old name – mail goes into the bin

When collecting my mail this week I received a piece of direct response mail that was addressed to me in my maiden name – and I have been married for more than seven years now!