2B Guerrilla Marketing Boot Camp Workshop
Before you splash out on advertising or call centres – and wonder why you have so few customers to show for it – come on this course…
Would you like to:
- Have marketing that really works for a smaller businesses?
- Get great ideas about how to market on a limited budget?
- Know what you are really up against?
- Know what to expect from a launch, growth or maintenance marketing strategy?
- Take your marketing efforts away from the text book theories, and really get a working plan together?
- Know where to get the information the text books vaguely refer to?
If you have answered "Yes" to any of these questions, then it’s essential that you come on the 2B Guerrilla Marketing Boot Camp!
Why we go back to basics in our Bootcamp…
During my years consulting to small businesses, I have found time and again, that even clients with advanced degree studies in marketing often don’t have the background to put together practical, working marketing plans for organisations working on a tight budget.
So I have integrated the concepts of marketing guru Jay Conrad Levinson’s Guerrilla Marketing, with practical experience and information from a South Africa small business marketing perspective to give you the 2B Guerrilla Marketing Bootcamp! (Ann Williams is a Certified Guerrilla Marketing Coach.)
Basics covered in the 2B Guerrilla Marketing Bootcamp…
Marketing for profit
Get your marketing focused on making ongoing profit – not just sales (or being a bottomless pit into which you throw your money).
What is marketing really?
Marketing extends way beyond advertising or sales. We have a look at how your marketing will tie in with what your company is doing.
Practical scope of marketing:
A comprehensive overview of the types and platforms of marketing that can be used by a SMME. (With a Guerrilla Marketing focus.)
What is direct marketing?
What is the difference between direct marketing and general marketing and why this is so powerful for SMMEs.
What do you actually want your company to achieve?
Get a true perspective of what your envisaged company can do for you and where to focus your resources to start with.
Environmental overview:
How to practically find information about your competition and your environment that may affect you.
Building your marketing plan & programme:
Getting a practical plan together for your company.
Launching your business:
Decide how you want to launch (or relaunch) your business or product / service.
How to find new customers and keep the ones you have
Targeting, acquiring and keeping ideals customers.
Finding marketing information:
Where to get the information (such as contact details) that you may need to run your marketing programme. Extremely practical.
Deciding on what marketing services provider to use:
How much should or can you do in-house? How do you decide which companies to use to do your various marketing work? What kind of costs to expect?
What you can expect as a ‘recruit’ on the Bootcamp?
The 2B Guerrilla Marketing Bootcamp is a very intensive, practical workshop that will ramp up your small business’s marketing to unthought of heights.
To do this though, you will need to be completely committed to participating in the workshop, the activities, and the homework.
And there’s more…!
Bonus 1: One hour free consultation.
All companies / organisations attending the workshop and participating fully are entitled to one FREE hour of consulting (live or telephonic) with Ann Williams.
Bonus 2: A CD packed with free marketing stuff.
This includes speeches by Jay Conrad Levinson, lists, programs, and plans.
Bonus 3: Six month’s membership to our ‘recruits’ forum.
An online forum that clients who have been on the Bootcamp training workshop or who have been a consulting client of 2B Marketing.
Guerrilla Marketing books will also be on sale.
Next 2B Guerrilla Marketing Bootcamp (Gauteng):
Dates: 25 & 26 August 2010
Venue: TIQMS Conference Centre, Spar centre, John Voster Road, Centurion, Gauteng
Times: 9am to 4pm
Cost: R2,750 per person
Next 2B Guerrilla Marketing Bootcamp (Western Cape):
Dates: 26 & 27 July 2010
Venue: Cape Town, venue to be finalised
Times: 9am to 4pm
Cost: approx. R2,750 per person (We will run this workshop for the same price if possible.)
To book for the next 2B Guerrilla Marketing Bootcamp, please fill in the booking form… Once you have received your invoice, please pay in full by the date mentioned on the invoice in order to ensure your place.
