2B Guerrilla Marketing Makeover online training programme
A 30-day guided journey to find your company’s marketing magic
The 2B Guerrilla Marketing Makeover programme is an interactive online training course that will completely change the way that you think about your company’s marketing; that will give you practical ideas about how to do your marketing on a limited budget; and that will assist you in making a working plan – built specifically for YOUR small business – that will take your business to new heights of profitability.
The origins of this programme
The 2B Guerrilla Marketing Makeover programme is based on Guerrilla Marketing principles combined with a highly practical knowledge of marketing for SMMEs in the South African context.
The course convenor is 2BBusiness.co.za’s Founder and Editor, Ann Williams, who is also a Certified Guerrilla Marketing Coach and who for many years has guided Gauteng-based small businesses in how to effectively market their enterprises on a shoestring budget.
This consulting process has been taken online (in the form of the 2B Marketing Makeover) and added to using various Guerrilla Marketing methods and tools so that business owners from around South Africa can now also participate – and so that local entrepreneurs can get the major benefits of private consulting and focused training at a fraction of the usual market price.
This means that small business owners can now afford to have the external assistance with their marketing strategy that they may need.
About the programme
The 2B Guerrilla Marketing Makeover is an intensive 30-working day programme that is run over a six week period. It is geared for owners of small-, micro- and medium-sized enterprises (SMMEs) that have been established for a year or more, and who want to get significantly better results out of their marketing efforts and expenditure.
How the programme is presented
As a 2B Guerrilla Marketing Makeover participant, you complete this programme entirely online – from anywhere you like.
Once you have registered for the programme you will be directed to a specific work space on our interactive and user-friendly learning website.
In this online space you will also be able to view the materials, do the course work, ask questions and write comments, take quizzes, submit your homework assignments, find links to extra reading, interact with your team-mates (and, if you wish, with the broader community of people who are doing courses through our learning platform), and connect with the Programme Convenor who will give you, on-going, proactive assistance throughout the training.
The programme is presented in English.
What is provided in the 2B Guerrilla Marketing Makeover programme…
- Various online templates and tools that will be used by the participant throughout the programme to put-together, plan and implement their unique practical marketing strategy.
- More than 150 pages of written programme notes.
- Daily multi-media (video / slides / Point Point / MP3) presentations of programme materials providing more than 15 hours of tuition.
- Daily e-mails giving links to the programme materials, quizzes and reading for the day; giving progress reports; and drawing the participants’ attention to anything of interest.
- Seven, live, interactive webinar tutorials run by the Programme Convenor giving you more than 12 hours of intensive feedback with the Convenor. (Done on a weekly basis and one webinar to end the course.)
- Easy submission of weekly home-work assignments.
- Regular online quizzes.
- Links to further reading that may be of use to the participants.
- Discussion forum where participants can interact with others in the group, as well as asking specific questions for the Programme Convenor to assist with.
Also included is:
- An online questionnaire about the participant’s specific business to be answered and analysed before the programme starts.
- A final review of each marketing strategy by the Programme Convenor.
- One hour of one-on-one consulting (telephonic, live at our premises or online meeting) with each participant about their final marketing strategy.
2B Guerrilla Marketing Makeover Programme 2011 calendar and costs
Please note that these programmes are only run if there are a minimum number of people attending….
Programme 02/2011 (Wednesday mornings)
Duration: 29nd June to 10 August 2011
Time of weekly tutorial webinar: 8am to 9.30am
Payment options (total prices given):
1. R4 835 if paid in full by the final registration date of 20 June 2011.
2. Two-month payment plan – R3 535 by 20th June and R1 535 by 1 August 2011.
3. Early-bird discount – R4 352 if paid in full by 31st May 2011.
Programme 03/2011 (Monday afternoons)
Duration: 25th July to 12 September 2011
Time of weekly tutorial webinar: 2pm to 3.30pm
Payment options (total prices given):
1. R4 835 if paid in full by the final registration date of 22 July 2011.
2. Two-month payment plan – R3 535 by 22 July and R1 535 by 31 August 2011.
3. Early-bird discount – R4 352 if paid in full by 1 July 2011.
Programme 04/2011 (Saturday mornings)
Duration: 17 September to 29 October 2011
Time of weekly tutorial webinar: 9am to 10.30am
Payment options (total prices given):
1. R4 835 if paid in full by the final registration date of 14 September 2011.
2. Early-bird discount – R4 352 if paid in full by 19 August 2011.
For more information or to register for one of the programmes, please send you name and contact details to: 2BOnline@telkomsa.net
