2B Electronic Marketing Workshop
Get a solid, practical overview of online marketing,
e-mailing and social media
Have you ever wondered…
- Whether your website is doing all that it can do for your business?
- How much you should be spending on your electronic marketing efforts?
- Just what this medium can do to increase your sales?
- How to get the best out of social media without wasting loads of time?
- How potential clients can find you online?
- If it is a good idea to have a company or personal blog?
- Whether small businesses can afford to do online advertising and what kind of results can be expected?
- What the deal is with unsolicited e-mail marketing in South Africa?
- How to set up a regular electronic newsletter?
- How to use your online presence to enhance your other marketing efforts?
If you have answered "Yes" to any of these questions, then attend this practical, fun, and relevant workshop where you will be shown how to make your electronic marketing win business for you.
Get your website to work for you!
Whether you are an off-line business or an on-line business,
a charity or a non-profit organisation,
your website and your electronic marketing needs to be designed to:
– get visitors to your site,
– tell them what they want to know,
– and move them to action.
Basics covered in the 2B Electronic Marketing workshop
Planning your electronic marketing to fit in with your other marketing activities and your business.
Website structuring: Know what you want your website designer to do for you so that your site promotes your overall marketing activities.
An overview of costs and technologies: What to expect and how to decide if you are getting value for your money.
How to get visitors to your website.
What works, what doesn’t and what you should be paying for it!
+ directories;
+ affiliation programmes;
+ links; and
+ getting visitors from off-line sources
Including the basics of Search Engine Optimisation; what it means to you; how to use it and how to decide on a company to do SEO for you if you would prefer not to do it yourself.
Your website as a community: what can be done to build relationships with your client.
An overview of social media and where your time can best be spent. Also includes a look at how to conduct yourself professionally online; safety concerns; creating and protecting your online identity and more….
E-mailing – the law and unsolicited e-mail marketing; what works; how to get people to want to hear from you; newsletters; and e-mail etiquette.
How to use your database and lists to boost your business to the next level.
A brief look at other related technologies such as RSS, SMS, streaming etc.
Please note:
1. The contents of this workshop are geared to the South African-based organisation and are NOT a rehash of US-based ‘the secrets of’ style of marketing training. (Although we have looked at what the US gurus have had to say, what may work within a local context, and why.)
2. This is NOT a course about how to ‘monetise’ your website using affiliate systems, links swaps etc to “make you a millionaire marketer in a year”. It is about how to make your website work to support your unique business.
3. We make NO exaggerated promises of showing you how to "make a fortune online by just following our system".
4. We are NOT punting a specific product, tool, templates, monthly maintenance scheme, ISP or company, but look at all of the technologies available and how you can judge for yourself which to use to suite your organisation’s ’s needs.
Why you can use this training
The aim of this practical marketing and social media workshop is to allow you, the delegate, to immediately implement what you have learned. The workshop is an extremely intensive introduction to using your online presence. All aspects of this course are presented by using examples that are highly relevant to the delegates and within a South African context.
The class size is limited to 16 people to allow for individual attention. Please book early to ensure your place.
What previous delegates had to say about the workshop…
"A fresh look at e-marketing; new ideas and old combined (in a) course that was very exciting and enjoyable." (Annelie Hoffmann – OppiKoppi)
"Lovely course. Brilliant for SMMEs. To the point, practical and very relevant to small business." (Karen Blore – Performance Solutions)
"Exactly what you need to know is presented and answered." (Peter-John Gaddin)
"Well worth the investment and effort." (Clive Zar – Zarlit Foam)
"Enjoyed it being so small and personal." (Susan Scheepers – Performance Solutions)
Who is this workshop geared to?
This practical marketing training is geared to the person in the organisation who is responsible for overseeing your electronic marketing efforts and making decisions about your electronic marketing strategy.
This electronic marketing and social media workshop is suitable for businesses of all sizes, non-profit organisations, NGOs as well as parastatals.
The aim of this electronic marketing and social media course is to help you make decisions about your e-marketing, not at making you an expert in any particular technical area. For example, we will not make you into a SEO expert, but we do go through a number of things that you can do yourself to get you a very good ranking in search engines – without having to pay thousands of Rands.
Your company probably already has a website (which may look fantastic or need a lot of TLC), or is looking at getting one in the near future.
More about this electronic marketing and social media workshop
The delegate on this electronic marketing seminar will be given basic notes and references on all of the topics that are handled.
This electronic marketing and social media workshop will be presented in English. You do not have to have any specific educational qualifications to attend this workshop. All you need is a basic understanding of how to use the internet and have an e-mail account that you use regularly.
Next 2B Electronic Marketing Workshop (Gauteng):
Dates: 09 June 2010
Venue: TIQMS Conference Centre, Spar centre, John Voster Road, Centurion, Gauteng
Times: 8.30am to 4.30pm
Cost: R1 290 per person (Including a light lunch and refreshments.)
Next 2B Electronic Marketing Workshop (Western Cape):
Dates: 18 August 2010
Venue: Cape Town, venue to be finalised
Times: 8.30am to 4.30pm
Cost: approx. R1 290 per person (Including a light lunch and refreshments. We will run this workshop for the same price if possible.)
Booking your place
To book your seat, please fill in the booking form… Once you have received your invoice, please pay in full by the date mentioned on the invoice in order to ensure your place.
