2B Print Advertising workshop
More Bang for your Ad Buck
Making your print advertising money work for you
Have you ever wondered…
- If the money that you spend on advertising is worth it?
- If you are getting the best response to your adverts that you can get?
- Where you should be placing your adverts?
- Which is he best medium for you to advertise in?
- What the best advertising strategy for your business is?
- What the advertising that you do should really be costing?
If you are the manager / owner of a SMME (small-, micro- or medium-sized enterprise) and have answered "Yes" to any of these questions, then attend this practical, fun, personal and relevant workshop where you will be given some insights in how to make your Adspend work for you.
Save thousands on your print advertising & get better results…
An intensely practical look at how to get more out of the thousands of Rands which you may have been spending on low-yield print advertising
- and how to make every cent count.
Basics covered in the workshop
The following basic topics (and more) are covered in the workshop:
- The function of advertising in the marketing plan of the smaller business.
- An overview of advertising in the print media.
- How to choose the best place to advertise (or not to advertise).
- Preparation of adverts – what works (and what doesn’t).
- Planning your advertising strategy and budgeting for it.
- Tracking the results of your advertising.
- Loads of tips on how to make your advertising count.
- Media planners – what they do and when to make use of their services.
Attending this workshop could save your enterprise thousands of rands every month…
Please note: In this workshop we use hundreds of examples of adverts previously published around South Africa in magazines, newspapers, the Yellow Pages, flyers, inserts for post boxes and other promotional printed materials, to explain the concepts that we handle.
Notes from previous workshop delegates
"The best basic guides and new ideas in one afternoon I have ever got."
Stuart Baker (Linex Yamaha – Randburg)
"Just to say thank you very much for the interesting and informative workshop you held on print advertising. You provided so many tips and tricks that will make a huge difference to the final product. I learnt a great deal and I enjoyed the practical and personal way you conducted the workshop. I have shared the input with our graphic designer who is merrily creating some new ads and using the valuable tips that have been passed on." (Carol Taggert; MSC College – East London)
Who would benefit from doing this workshop?
The person in your enterprise who is responsible for deciding what advertising is to be done, how much is spent on advertising, and where it is to be placed.
The workshop will be presented in English. You are not required to have any specific level of education to attend this workshop.
The class size is limited to 12 people to allow for individual attention.
Please book early to ensure your place.
Involvement by the delegate
The delegate will be given basic notes and references on all of the topics that are handled and are expected to participate fully, including taking part in any exercises given during the workshop.
Next 2B Print Advertising Workshop (Gauteng):
Dates: 02 June 2010
Venue: TIQMS Conference Centre, Spar centre, John Voster Road, Centurion, Gauteng
Times: 8.30am to 12.30pm
Cost: R690 per person
Next 2B Print Advertising Workshop (Western Cape):
Dates: 20 August 2010
Venue: Cape Town, venue to be finalised
Times: 8.30am to 12.30pm
Cost: approx. R690 per person (We will run this workshop for the same price if possible.)
Booking your place
To Book
To book your seat, please fill in the booking form… Once you have received your invoice, please pay in full by the date mentioned on the invoice in order to ensure your place.
